Boost Your Brand with Bluebird Dental Media

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Package 1: Basic Brand Presence ($1000- - $1,500/month)

This package is perfect for businesses just starting to build their brand or those looking to maintain a consistent online presence without heavy investments. It focuses on establishing a professional image and increasing visibility.

What’s Included:

• Brand      Strategy Development: This includes defining your brand values,      mission, and target audience. This is crucial for setting the foundation      of all marketing efforts.
  (Approx. cost: $400 - $500 for one-time setup)
• Basic      Website Optimization: Ensuring your website is mobile-friendly,      SEO-optimized, and professionally designed (if needed) for better user      engagement and conversion.
  (Approx. cost: $500 - $700 for initial optimization)
• Website Monthly Blog Post. 1 per month  (Approx. cost: $300/month)
• Social      Media Management: Managing up to two platforms      (Instagram,  Facebook, LinkedIn). Includes content creation (4 posts/month) and  community engagement (responding to comments/messages).
  (Approx. cost: $500/month)
• Monthly      Email Newsletter: Designing and sending one newsletter to your email   list, highlighting promotions, business updates, or helpful content to  keep your audience engaged.
  (Approx. cost: $300/month)

Average Monthly Cost: $1,000-$1,500

after initial setup costs as stated above. 

Package 2: Enhanced Brand Development ($2,000 - $2,500/month)

For businesses that have a presence but want to grow their brand, enhance visibility, and reach a larger audience. This package includes more proactive marketing strategies, analytics, and engagement.

What’s Included:

• Advanced      Brand Strategy & Positioning: In-depth market research, competitor      analysis, and refinement of brand messaging to ensure differentiation and    positioning in the market.
  (Approx. cost: $700 - $1,000 for strategy development)
• Website      Optimization + Content Updates: Full website audit, SEO strategy, blog     content creation (1-2 blog posts/month), and on-page content updates to   improve search engine rankings.
  (Approx. cost: $1,000/month)
• Social  Media Management: Managing and creating content for up to three platforms  (Instagram, Facebook, LinkedIn, etc.). Includes 8 posts/month, community  management, and engagement tracking.
  (Approx. cost: $1,000 - $1,500/month)
• Email  Marketing (Bi-Weekly Newsletters): Designing and sending two      newsletters per month, including promotional content, blog updates, and other education pieces.
  (Approx. cost: $500/month)
• Analytics  & Reporting: Monthly reports on website traffic, social media      engagement, ad performance, and overall brand performance. Provides      insights for future strategy adjustments.
  (Approx. cost: $200/month)

Average Monthly Cost: $2,000-$2,500

after initial setup costs as stated above. 

Package 3: Premium Brand Growth & Awareness ($3,000 - $3,500/month)

This package is designed for businesses that want to take their brand to the next level with comprehensive marketing campaigns, enhanced customer engagement, and substantial growth in brand awareness. It’s perfect for medium to large businesses or those scaling rapidly.

What’s Included:

• Comprehensive      Brand Strategy & Positioning: Full brand audit, development of a      6-month to 1-year strategic plan, and the creation of a brand messaging      matrix for all marketing materials and communication.
  (Approx. cost: $1,500 - $2,000 for strategy development)
• Website      Overhaul + Advanced SEO & Content Marketing: A full website      redesign (if needed), advanced on-site and off-site SEO tactics, and      consistent blog post publishing (2-3 blog posts per month) with      keyword-optimized content.
  (Approx. cost: $2,000 - $3,000 for initial overhaul and monthly      maintenance)
• Social      Media Management (Up to 5 Platforms): Managing up to four platforms  (Facebook, Instagram, LinkedIn, Twitter, etc.), creating 16+ posts/month,      plus custom graphic design, photography, and video content.
  (Approx. cost: $2,000 - $2,500/month)
• Paid      Advertising & Campaign Management: Running 3-4 targeted ad      campaigns across various platforms (Facebook, Instagram, Google Ads,      LinkedIn, etc.). Budget for ads typically varies but can range from $1,500      to $3,000 per month for ad spend.
  (Approx. cost: $1,000 - $2,000/month for ad management and strategy)
• Comprehensive      Analytics & ROI Tracking: Detailed tracking and reporting across     all platforms, including social media, website performance, ad campaign      results, and customer engagement. Monthly reports with key insights for strategy optimization.
  (Approx. cost: $500/month)

Average Monthly Cost: $3,000-$3,500

after initial setup costs as stated above.